Third-Party Rankings Demonstrate Growing
Consumer Affinity and Trust with CENTURY 21® System Professionals
Iconic C21® Brand Earns Highest Overall Satisfaction for First-Time Home-Buyers,
First-Time Home-Sellers, Repeat Home-Buyers (Tied in 2016), and Repeat Home-Sellers Among National Full-Service Real Estate Firms
SALT LAKE CITY (August 16, 2016) – Century 21 Real Estate LLC, franchisor of the iconic CENTURY 21® brand, announced this month that it received all four industry-leading customer satisfaction awards in the annual J.D. Power 2016 Home Buyer/Seller Satisfaction StudySM. For the third consecutive year, the CENTURY 21 brand swept the awards by receiving the highest ranking among national real estate firms across four customer satisfaction segments in the study, including: First-Time Home-Buyer Satisfaction, First-Time Home-Seller Satisfaction and Repeat Home-Seller Satisfaction, and tied for the top spot in the Repeat Home-Buyer Satisfaction category.
“Sweeping the J.D. Power 2016 Home Buyer/Seller Satisfaction Study three years in a row demonstrates that the combination of our broker and agent-centric value proposition and a focus on delivering the highest standards of quality service has kept the CENTURY 21 brand and its System members front and center with today’s home-buyers and sellers. It is consistently their real estate company of choice,” said Rick Davidson, president and chief executive officer of Century 21 Real Estate LLC. “What a great way to celebrate the brand’s 45-year anniversary.”
“We are proud to be affiliated with the iconic CENTURY 21 brand as its No. 1 office for units sold out of 6,900 offices globally. Our world class team of over 1,000 agents represent the greatest gathering of sales professionals in the real estate industry,” said George Q. Morris, founder and chief executive officer of CENTURY 21 Everest Realty Group and owner and partner of CENTURY 21 Troop Real Estate. “This study shows that our sales agents focus on serving clients at the highest level and we congratulate them on their results.”
“We are client centric,” said John R. Ciet, senior vice president and co-founder of CENTURY 21 Everest Realty Group and owner and partner of CENTURY 21 Troop Real Estate. “We put the client first in everything we do. Our unique company culture is focused on personal development, training from the inside out to make a difference in the lives of those we serve.”
The J.D. Power Home Buyer/Seller Satisfaction Study, now in its ninth year, measures customer satisfaction among first-time and repeat home buyers and sellers with the nation’s largest real estate companies. For satisfaction in the first time home-buying experience, the brand achieved the highest score in the agent/salesperson and package of additional services study factors within its segment. For satisfaction in the first time home-selling experience, and repeat home-selling segments, the CENTURY 21 brand achieved the highest score in the agent/salesperson; closing process; real estate company marketing; real estate company office; and a package of additional services per each segment.
“The real estate professionals affiliated with the CENTURY 21 brand are by far the System’s most valued assets as our market momentum continues and we grow our iconic global brand,” added Davidson, who personally interviews every company interested in affiliating with the brand. “It’s imperative that we ensure that companies are able to uphold the professionalism, honesty, integrity, and the highest standards of quality service associated with the CENTURY 21 brand.”
About CENTURY 21 Everest Realty Group Everest Realty Group, a global leader in real estate, was created May 27, 2009 to serve the diverse needs of Utah homebuyers and sellers. In 2011, Everest Realty Group affiliated with the iconic CENTURY 21 brand and in 2013 the flagship office in Cottonwood Heights became the No. 1 producing CENTURY 21 office in the USA for units sold and commissions earned. In 2014-2015 CENTURY 21 Everest Realty Group Cottonwood Heights office became the No. 1 office in the world for the same criteria out of 6,900 offices globally. In Utah, along the Wasatch Front, the office ranks No. 1 for sales volume across all brands and independent offices. The company has expanded to several office locations throughout the state of Utah. The group is committed to attracting and developing the very best real estate agents and equipping them with the tools and support to perform at the highest level for Utah homebuyers and sellers. For more information, visit www.C21Everest.com
About the 2016 J.D. Power Home Buyer/Seller Satisfaction Study
The 2016 Home Buyer/Seller Satisfaction Study includes 5,837 evaluations from 4,760 customers who bought and/or sold a home between March 2015 and April 2016. The study was fielded from February through April 2016. For more information about J.D. Power solutions for the home improvement industry, visit http://www.jdpower.com/industry/home-improvement.
Headquartered in Westlake Village, Calif., J.D. Power is a global marketing information services company providing performance improvement, social media and customer satisfaction insights and solutions. The company’s quality and satisfaction measurements are based on responses from millions of consumers annually. Headquartered in Westlake Village, Calif., J.D. Power has offices in North/South America, Europe and Asia Pacific. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit ratings.jdpower.com. J.D. Power is a business unit of McGraw Hill Financial.
About Century 21 Real Estate LLC
Century 21 Real Estate LLC is comprised of approximately 6,900 independently owned and operated franchised broker offices in 76 countries and territories worldwide with more than 104,000 independent sales professionals. Century 21 Real Estate has numerous websites to help answer specific consumer needs. They are century21.com, century21Global.com, commercial.century21.com, century21.com/finehomes, and century21espanol.com.
Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. © 2016 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21®, the CENTURY 21 Logo are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
* 2016 Ad Tracking Study: The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years). Brand awareness question based on a sample of 1,200 respondents. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. Recognition question based on those aware of brand. Results are significant at a 90% confidence level, with a margin of error of +/- 2.4%. The study was conducted by Millward Brown, a leading global market research organization, from May 20- June 7, 2016.